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New integration helps HubSpot users eliminate form spam and fake leads for cleaner CRM data and marketing automation efficiency.
Tokyo, Japan - Spider Labs Inc., provider of the marketing security platform Spider AF, has launched a native integration with HubSpot CRM and Marketing Hub to automatically detect and manage fake leads. The integration enables marketers to score and verify leads directly in HubSpot without engineering work, improving lead generation accuracy and CRM data quality. By filtering fake leads and form spam at the source, Spider AF helps businesses protect their marketing automation workflows and maintain trustworthy performance analytics.
With the growth of digital lead generation, fake leads (i.e. form spam generated by bots, spam, or falsified data) create significant problems. These fraudulent entries waste sales resources and distort performance analytics.
In some cases, individuals are even paid to make fake in-store visits to trigger ad conversions, blurring the line between digital and physical fraud. Spider Labs has been addressing these challenges through Spider AF’s Fake Lead Protection, helping companies secure cleaner lead data and improve marketing efficiency.
The new HubSpot CRM integration streamlines lead management by automating data syncing between marketing and sales systems, enabling more accurate and efficient workflows inside one trusted CRM system.
By adding the Spider AF tag and connecting a HubSpot form, users can automatically identify fake leads. No complex APIs or system modifications are required, allowing marketers to implement the integration quickly and independently.
Spider AF’s trust scores are automatically reflected in HubSpot, ensuring that only verified leads are handled in CRM and marketing automation workflows. Teams can eliminate time spent on spam or fraudulent inquiries and focus on qualified prospects.
Filtering fake leads at the source prevents CRM contamination and preserves data accuracy for reporting and automated scoring. Marketers can make faster, data-driven decisions based on trustworthy analytics.
The Pro Plan enables real-time automatic blocking of fake leads. Lower-tier plans provide detection, scoring, and dashboard visibility, but do not block leads automatically.
Companies can verify whether fake leads exist in their current data for free. After installing the form tag, results are delivered in a report format. No credit card or setup fee is required.
