Viennalife Emeklilik ve Hayat is expanding its support for Turkish sports through a sponsorship agreement with Beşiktaş Gymnastics Club. As the title and front-of-jersey sponsor of the Wheelchair Basketball Team, which will compete as “Beşiktaş Viennalife” in the 2026–2027 season, Viennalife is reaffirming its commitment to the unifying power of sports and inclusivity in sports.
Editor’s note: This press release has been translated and localized into English with the assistance of AI.
Viennalife Emeklilik ve Hayat, one of the leading companies in the life insurance and private pension sector, has entered into a new partnership with Beşiktaş Gymnastics Club as part of its commitment to supporting the development of sports and creating value for society.
The signing ceremony, held at Tüpraş Stadium, was attended by Uğur Fora, General Secretary of Beşiktaş JK, and Uğur Tozşekerli, Vice Chairman of the Board and CEO of Viennalife.
Under the agreement, the Viennalife logo will appear on the front of the jerseys worn by the Wheelchair Basketball Team, which will compete under the name “Beşiktaş Viennalife” throughout the 2026–2027 season.
Speaking at the signing ceremony, Uğur Tozşekerli, Vice Chairman of the Board and CEO of Viennalife, commented on the partnership:
“We believe in supporting people in every aspect of life and creating lasting value for society. We see sports as a powerful field that brings people together, unites them around shared values, and inspires new achievements.
“Wheelchair basketball offers one of the most impressive examples of talent, determination, and team spirit. Through this partnership, we aim to help sports and athletes receive the attention and support they deserve, bring their achievements to wider audiences, and strengthen inclusivity in sports.
“We are delighted to establish this meaningful partnership with a well-established sports club like Beşiktaş, and I wish all the athletes a successful season.”
Uğur Fora, General Secretary of Beşiktaş JK, made the following statement at the launch of the sponsorship agreement:
“We continue to bring the Beşiktaş brand together with well-established and leading brands in their respective fields.
“We want our Wheelchair Basketball Team to achieve sporting success and make our community and fans proud. In this regard, we sincerely believe that our new sponsor, Viennalife, will make our team even stronger.
“We believe this partnership will continue for many years, and we wish both organizations every success.”
Believing that sports create value not only through athletic achievements but also by strengthening social solidarity and inspiring people, Viennalife is once again demonstrating its commitment to the unifying power of sports, team spirit, and inclusivity through its partnership with the Beşiktaş Wheelchair Basketball Team.
